St-Sauveur, May 25th 2017
Object: Kia Soul EV and On-Board C harger (OBC)
To whom it may concern,
I am the moderator of the Facebook group Kia Soul EV-Québec. The group has more than 1,000 members owners of a Kia Soul EV whom are commonly referred to as Kouls. As their representative, I wish to denounce an inacceptable situation that has gone on for far too long.
The problem concerns the Soul EV’s on-board c harger (OBC), a problem well known by Kia. Since the beginning of the commercialization of the electric model, the customers have been plagued by the breakdown of this essential piece of hardware. In all cases, the OBC needs to be replaced. This recurring problem is also known by Kia dealers who have started warning their clients that, while the part is currently functional, it will inevitably break down and will need replacing. In face of this apparent certainty, it is impossible for us customers to proceed with the repair in advance and forego a ton of complications.
Please imagine the insecurity of an owner who knows that the OBC will breakdown, preventing him or her from charging the vehicle, but not the place nor the time when it will happen. This is further complicated by the fact that the owner in question might be far from home, on business or on vacation. Not knowing when and where he or she be without his or her vehicle for a number of days for repairs is a great source of anxiety. Will it be possible to repair the vehicle swiftly? How can that person return home safely if he or she is 100 km away? 200 km? 300 km? Will he or she be able to pick up his or her children from daycare? How will he or she be able to recover the Soul EV? All these legitimate questions could be avoided if Kia would agree to solve the problem before it happened.
Furthermore, it is a forgone conclusion that the resale value of the Soul EV will be impacted by this, whether it is through commercial sales or through private ones. Who can trust this product? Doesn’t this affect Kia’s brand as a reliable company? It is our belief that an owner is entitled not only to a reliable vehicle, but also to a reasonable resale value.
By its inaction Kia is demonstrating grand indifference to its clientele, an act unbecoming of its brand and reputation. It reinforces the common perception that EVs are unreliable vehicles based on unproven technologies, a perception that slows the market penetration of EVs. For owners of the Soul EV, early adopters of the technology, this is perceived as contempt by Kia and a denial of responsibility.
In this context, we believe legitimate:
That Kia provides concrete and clear explanations as to the source and nature of the OBC failures and its predictability;
That Kia provides means by which an owner might prevent the failure from occurring if available;
That Kia assumes it responsibility by automatically replacing the OBC on all Soul EVs touched by this problem and therefore provide customers peace of mind and reasonable assurance in the quality of the product;
Finally, that Kia provides an unlimited 10-year warranty on the OBC.
It is our wish to, not only be heard, but also that our request be judged reasonable and answered quickly. We think it would be regrettable to bring our case before the court of public opinion and to the customer protection media as this could damage Kia’s reputation and integrity.
Sincerely,
Richard Trudeau